$342,000 per 30 second ad, Expensive, wasted impressions on unqualified customers, Cost of media + additional design in future, Publishing and postage costs drive up initial investment, People on your telemarketing companys call list, People actively searching for a company like yours, Continuous monitoring necessary to maintain traffic stream, Cost of clicks + ~$500/month to internet marketer, Easy for amateurs to mismanage a campaign and waste money, Development of web content assets and graphical elements, $0 (If content is written around evergreen topics), Content marketing can deliver traffic/leads for many years. If you're looking to get the best CPM rates for your needs, check out What Are Average CPM Rates in 2015? When you implement good SEO strategies, potential customers can search for your companys website or social pages on Google andinteract with your brand online. d){for(var e=[],f=3;f